RevenueLab benchmarks
RPM, CPM, and creator payout benchmarks
Directional benchmark ranges for revenue modelling. These are planning inputs, not guarantees, and should be replaced with first-party analytics whenever available.
| Segment | Metric | Range | Notes |
|---|---|---|---|
| YouTube long-form gaming | RPM | $1–$3 | High volume, broad advertiser demand. |
| YouTube education | RPM | $3–$8 | Intent and watch time usually improve ad value. |
| YouTube finance / software | RPM | $8–$25+ | Buyer-intent audiences can command premium CPMs. |
| YouTube Shorts | RPM | $0.02–$0.15 | Short-form payouts remain materially lower. |
| Twitch ads | RPM | $1.50–$6 | Varies by ad load, geography, and seasonality. |
| Display website ads | Page RPM | $2–$35 | Niche, region, viewability, and affiliate intent drive spread. |
Methodology
RevenueLab benchmarks combine public platform documentation, broadly cited creator monetization ranges, ad-market norms, and conservative modelling assumptions. Ranges are intentionally broad because geography, niche, seasonality, inventory, audience intent, and monetized-view rate can move outcomes materially.
Use first-party analytics when available
Model conservative/base/optimistic cases
Update assumptions by niche and region
Cite this
Revenue benchmark ranges courtesy of RevenueLab.fyi, accessed 2026.
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