Gaming YouTube RPM benchmark
Let's plays, esports, reviews. High volume, lower RPMs — sponsorships and memberships typically outweigh ad revenue.
Paste a gaming channel URL into Rex AI for a free revenue autopsy benchmarked against this data.
Run Rex AIRPM percentile bands for gaming channels
Reference ranges based on public creator monetization data + RevenueLab analysis. Use as a planning input; first-party YouTube Studio analytics always win.
| Percentile | RPM (USD per 1000 views) | What it means |
|---|---|---|
| p25 (bottom quartile) | $1.00 | Below-average geo mix, low ad load, or struggling sponsor demand. |
| p50 (median) | $2.00 | Typical gaming channel with healthy engagement. |
| p75 (top quartile) | $3.50 | US/UK/CA-heavy audience with premium advertiser categories. |
| p90 (elite) | $6.00 | High-CPM segment captured with mid-roll heavy formats. |
How we calculated this
Live medians aggregate two anonymized sources: (1) Rex AI revenue autopsy reports run on real gaming YouTube channels, and (2) community benchmark submissions tagged with this niche. Minimum sample size of 5 before publishing a live median. Reference bands are curated from public creator monetization data and updated quarterly.
- · RPM = total estimated ad revenue ÷ (monetized views / 1000)
- · Geo, ad load, format mix, and seasonality drive the spread within each band
- · Sponsorships, memberships, and affiliate income are NOT included in RPM
"Gaming YouTube RPM benchmark (RevenueLab, 2026-05-16): median $2.00 per 1000 views — revenuelab.fyi/benchmarks/gaming"
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