Contributors
The operators behind the guides.
Every article on RevenueLab is written by someone who has actually run the number — as a creator, a freelancer, a SaaS operator, or an ecommerce founder. Here's who's writing what.
Marco has spent the last seven years writing about the YouTube ad ecosystem, creator monetization, and platform economics. He has interviewed dozens of mid-tier and top-100 channels about how RPM, sponsorships, and merch actually stack up against each other.
Priya is an independent brand and pricing strategist who has worked with freelancers, design studios, and consultancies for the last decade. She writes about how solo operators and small teams price their work, package retainers, and avoid common scaling traps.
Jordan led growth and revenue ops at two venture-backed B2B SaaS companies before going independent. They focus on the unglamorous side of growth: unit economics, payback period, and the spreadsheet assumptions investors actually pull apart.
Alex has built and scaled three Shopify brands across beauty, food, and home, and consults for early-stage DTC founders on funnel economics, contribution margin, and retention. They write about the difference between a store that pencils and a store that just looks good on Instagram.