JR
Jordan Reyes
Growth & ops writer
Jordan led growth and revenue ops at two venture-backed B2B SaaS companies before going independent. They focus on the unglamorous side of growth: unit economics, payback period, and the spreadsheet assumptions investors actually pull apart.
Areas of expertise
- SaaS unit economics
- LTV:CAC
- Paid acquisition
- Revenue operations
Articles by Jordan
SaaSApril 8, 2026· 10 min
LTV:CAC Benchmarks for SaaS in 2026 (and What 'Good' Actually Means)
What ratios investors look for, why 3:1 isn't always the right target, and how payback period interacts with LTV:CAC across PLG, SMB, and enterprise SaaS.
AdsMarch 25, 2026· 11 min
The Google Ads ROAS Playbook: Modeling Spend Before You Burn It
A structured approach to modeling ROAS before scaling Google Ads — break-even CPA, gross-margin-adjusted ROAS, and the assumptions most spreadsheets get wrong.
SaaSFebruary 18, 2026· 10 min
SaaS Pricing Strategy: Per-Seat, Usage, Tiers, and the Hybrid Future
A framework for choosing a SaaS pricing model — when per-seat caps your growth, when usage-based makes revenue volatile, and how hybrid models stitch the two together.