PS
Priya Shah
Independent strategist
Priya is an independent brand and pricing strategist who has worked with freelancers, design studios, and consultancies for the last decade. She writes about how solo operators and small teams price their work, package retainers, and avoid common scaling traps.
Areas of expertise
- Freelance pricing
- Agency retainers
- Service packaging
- Independent business operations
Articles by Priya
FreelanceApril 15, 2026· 8 min
How to Set Your Freelance Hourly Rate (Without Underpricing Yourself)
A step-by-step framework for pricing freelance work — covering desired salary, real billable hours, business expenses, and the markup most freelancers forget.
FreelanceFebruary 25, 2026· 10 min
Agency Pricing Models: Hourly, Retainer, Project, or Performance
The four agency pricing models compared on margin, scalability, client risk, and team economics — with a framework for choosing the right one at each stage.